vita coco concrete jungle gym
The Vita Coco Concrete Jungle Gym was a high-energy wellness takeover at Domino Park designed to shift coconut water from a beachside refreshment to a true performance essential. Blending training, recovery, and bold brand moments, the activation created an outdoor fitness playground that met athletes where they move. My role on the Gradient Experience team included sourcing FF&E, assisting with floor plan ideation, brainstorming activity concepts, and preparing spatial mockups that supported the development of the overall experience.
Activities
Guests moved through a dynamic mix of workouts, recovery stations, and challenge-driven moments designed to integrate hydration into every phase of training. Exclusive circuit and mat-based classes were led by fitness leaders Kirk Myers and Joe Holder, while a dedicated recovery zone offered Hyperice tech, ice baths, massage therapists, and a Vita Coco–powered smoothie bar. Walk-up visitors jumped into the Coconut Pull-Down and Dead Hang Challenges for the chance to win gear, hit the leaderboard, or capture shareable fitness moments. Throughout the activation, hydration was seamlessly embedded into the routine—from ice-cold bottles before class to electrolyte-rich smoothies after recovery—reinforcing Vita Coco as a functional, performance-driven fuel.
