coach tabby pop-ups
The Coach Tabby Tour and Tabby Shop are a series of immersive retail activations and pop-ups celebrating the brand’s iconic Tabby bag. For the Spring 2026 Explore Your Story campaign, these experiences translate the campaign’s focus on self-expression and personal storytelling into physical space—inviting guests to explore and define their own narratives through style.
Designed to flex across multiple locations, each activation adapts to its environment while maintaining a cohesive, expressive visual language. My role on the Global Visual Experience team at Coach focuses on spatial development across sites, including brainstorming activation strategies, creating location-specific layouts, modifying fixtures to fit varying footprints, producing technical decks for 2D and 3D execution, and building and rendering environments in Rhinoceros 3D to support implementation.
Activities
Across the Tabby Tour and Tabby Shop activations, guests engage with the collection through hands-on, story-driven moments—from bag charm customization to immersive, photo-ready installations. Flexible visual merchandising and modular displays highlight the Tabby’s versatility while adapting to each location, encouraging guests to see each piece as part of their own evolving narrative.
