cerave 20th anniversary
The CeraVe 20th Anniversary event was a two-story, multisensory skincare playground celebrating two decades of dermatologist-developed innovation. Designed for global dermatologists, influencers, and media, the activation translated CeraVe’s barrier-first mission into bold, joyful, science-backed touchpoints. My role on the Gradient Experience team included sourcing FF&E, preparing spatial mockups, supporting production during pre-build and event setup, and assisting the team onsite throughout the live experience to help bring the celebration together.
Activities
Throughout the two-story experience, guests immersed themselves in CeraVe’s dermatologist-developed world through a blend of education, nostalgia, and hands-on exploration. Attendees explored interactive rooms featuring barrier-themed installations, learned from derm-led demos and panel discussions, and discovered new product innovations. Playful, throwback-inspired games added a light, celebratory energy, while curated touchpoints across the space showcased CeraVe’s 20-year commitment to healthy skin. With over 300 global dermatologists, skincare influencers, and media in attendance, the event blended scientific credibility with fun, shareable moments designed to spark connection and bring the brand’s mission to life.
