caudalie vine bar
The Caudalie Vine Bar was an immersive, grape-powered skincare pop-up created in partnership with Sephora. Designed as a bright, welcoming bar-style environment, the installation invited guests to explore Caudalie’s hero products through sensorial, vineyard-inspired touchpoints. My role on the Gradient Experience team included developing spatial mockups, conducting site visits and measurements, ideating guest engagement moments, and pitching graphic directions that helped bring Caudalie’s fresh, natural brand world to life.
Activities
At the Caudalie Vine Bar, guests moved through a series of light, sensorial experiences designed to introduce them to Caudalie’s grape-powered skincare. Visitors received personalized skincare consultations, explored textures and hero ingredients at interactive product moments, and collected complimentary samples tailored to their needs. The pop-up also offered refreshing mocktails and candied grape treats inspired by the vineyard theme, along with a playful photo booth for a branded keepsake. Each day, the first 250 attendees received a complimentary Caudalie tote bag, rounding out an experience that blended education, sampling, and delight.
